Election campaign

Election campaign, period before an election when candidates and political parties carry out actions to win votes. A campaign organization plans strategies to announce the candidacy, develop support, win the nomination, and get out the vote. Modern campaigning makes great use of broadcast media, targeting potential voters with demographic surveys and canvassing. U.S. campaigns are run for the presidency, Congress, state office, and to win voter approval for proposals through referendums. Federal and state legislation now regulate some aspects of campaign financing and spending.

See also: Election.