2 minute read

Royal Sun Alliance Insurance

Royal Sun Alliance Insurance Offers Excellence In Every Way



Less than 1% of successful businesses have been around for 100 years. Now try to imagine a business that has been around since 1710. This is nearly impossible to fathom, but when it comes to the roots of Royal Sun Alliance Insurance, it’s a fact. 1710 is when ‘The Sun’ emerged. There have been many changes since that time. One was very recent. Prior to 2006, Royal Insurance and Sun Alliance were the two largest insurance companies in the UK. Once they merged, they became the largest insurance company in the UK. At the current time, 48% of Royal Sun Alliance Insurance’s business is international, 39% is through the UK, 12% is through emerging markets, and 1% is Group re. For simplicity purposes, Royal Sun Alliance Insurance changed its name to RSA in 2008. That said, most people still refer to it as ‘Royal Sun Alliance Insurance,’ or simply, ‘Royal Sun.’



Regardless of what Royal Sun Alliance Insurance is known as, they have a reputation for excellence. They put an enormous focus on well-researched, long-term investments. They often restate their goal of sustainable profit through high-quality investments. One reason Royal Sun Alliance is able to reach their goals is due to high standards. For example, they will only hire those who are the best of the best in their field. Once hired, these employees must take Royal Sun’s Technical & Marketing Academics course to further improve their skills. Royal Sun will also only employ underwriters that are licensed and experienced in a specific business. Royal Sun has a risk appetite that is strongly defined and must be adhered to at all times. Every insurance portfolio at Royal Sun Alliance requires personalized attention and a specific strategy. In order to further improve the odds of a portfolio’s success, each insurance portfolio is reviewed on a consistent basis.

When it comes to financial management, Royal Sun Alliance sets an excellent example through diversification and an ultra-conservative approach. When markets crash and other insurance companies fail – or require bailouts – Royal Sun Alliance Insurance is still standing strong without need for financial assistance. This has happened time and time again. Royal Sun Alliance Insurance has been wise to always have reserves available to cover liabilities. At the same time, they have been able to experience organic growth with 30 acquisitions since 2003. Currently, Royal Sun Alliance offers insurance in over 34 countries and to 20 million people around the world. They have 21,000 employees and are a member of the FTSE4Good index. Royal Sun Customer Service is known to be superb. Their customer service representatives are trained to focus on: consistency, reliability, integrity, communication, fairness, promptness, and respect. Customers appreciate the quality responses.

There are several ways to contact Royal Sun Alliance Group. If you’re in the UK and have a general inquiry, call 1403.232.323. Otherwise, go to their website: rsagroup.com. Choose ‘Contact Us.’ There will be two drop-down menus. One will be for the country you reside in. The other will pertain to the reason for your call. Once making these two selections, you will be directed to the matching contact information.

Additional topics

Financial Dictionary: Accounting, Business & International FinancePersonal Finance - Insurance